Authors, experts and consultants who rely only on a handful of revenue streams---such as their books, consulting and speaking engagements---are missing out on lucrative products and services that can create a powerful media empire and get you mountains of … [Read more...]
10 worst mistakes bloggers make when using photos
This week's guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at [Read more...]
21 spin-off products that tie into your book
Authors, don't make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you'll sell a lot of books and make a lot of money. That seldom happens in the real world.
Your book should be a calling … [Read more...]
What rich authors know that poor authors don’t
I've seen this happen repeatedly and it breaks my heart every time.
An author ties up three years of her life and takes out a second mortgage on the house to write, publish, distribute and promote her book. If the book fails, she fails. And she has … [Read more...]
Why guest blogging almost always trumps your own blog
Stop feeling guilty if you aren't posting to your own blog at least three times a week.
Danny Iny says it's OK---it's recommended even---that if your own blog isn't attracting at least 300 visitors a day, you can post only a few times a month and spend … [Read more...]
The difference between a press release and a press kit
This is the latest tip in a series of ”50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment … [Read more...]
How to write a bio that’s fun and intriguing
This is the latest tip in a series of "50 Tips for Free Publicity" which I'm pinning on Pinterest. Follow me there, and if you like my tips, comment … [Read more...]
5 reasons I don’t guest blog, and why that’s changing
This is the latest tip in a series of "50 Tips for Free Publicity" which I'm pinning on Pinterest. Follow me there, and if you like my tips, comment and … [Read more...]
Dog Tweets—4 tips for writing an effective bio
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
4 tips for writing an effective bio. [Slideshow] [Read more...]
How to segment customers with a simple infographic
One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page.
That's true … [Read more...]
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