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Ideas Needed for Promoting a Physician’s 20th Anniversary

Publicity Hound Pat Sabiston, a marketing communications consultant from Panama City, Fla., asks:

"One of my clients, a  facial plastic/ear-nose-throat physician in northwest Florida, will be celebrating 20 years in practice in August. 

"We're hosting an open house, producing a funny TV commercial, and we'll have an "oldie but … [Read more...]

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Help This Hound Returns: Submit Your Publicity Question

Help This Hound, a regular feature in my twice-a-week email tips, was one of the most popular sections of my newsletter.

Readers loved it, because they could submit a question about a publicity problem that stumped them. I featured the question here and then included it in the newsletter. Other readers, who welcomed the challenge, would … [Read more...]

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How Authors Can Use a Blog to Promote a Cause or Issue

By Nina Amir

As an aspiring or published author, you've probably heard this advice: You need a blog.

The reasons are always the same. A blog helps you develop your author platform, create a brand, build expert status, and promote your books. But did you know you can do something even more meaningful with a blog?

You can start a … [Read more...]

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11 Reasons to Join Me on the ‘Publishing at Sea’ Cruise

If you're thinking of publishing a book, preparing to launch a book, or you need to revive sales for a book that's fallen flat, the third annual Publishing at Sea cruise Jan. 24-31, 2016 is exactly what you need.

We'll depart from Fort Lauderdale, Fla., for Jamaica, Haiti and Cozumel aboard Royal Caribbean's luxurious Allure of the Seas, … [Read more...]

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