Testimonials | The Publicity Hound

July 30, 2014 by Joan Stewart

Book Launch Tip: Gather Blurbs, endorsements long before launch — Free call July 30

In marketing-speak, it's called social proof. Translated, it means, "Buy this product. Right now. Or you'll be sorry."

For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy.

February 28, 2014 by Joan Stewart

Book publicity tip: Share testimonial photos on your Facebook page

When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in … [Read more...]