If you work in PR, and you're trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way:
“If the circus is coming to town and you paint a sign saying 'Circus Coming to the … [Read more...]
What’s the best way to promote an online parenting class?
Kathy Slattengren of Kenmore, WA writes:
"I have an online parenting class. It's $99 for three months of instruction, and parents can take the course at their own pace. You can [Read more...]Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes:
I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation.
Connie Morbach, M.S. … [Read more...]
How to promote a group of expressive arts facilitators?
Gabrielle Javier-Cerulli, of Rochester, New York writes:
"I just launched the Global Network of Expressive Arts Facilitators and need to get the word out about it and … [Read more...]
Artist needs tips for placing artwork on TV, movie sets
Consuelo Okdie from Tampa Bay, Fla., writes:
"I'm hoping that you or one of your readers will be able to tell me how to get my artwork used as set decoration for TV or films.
"My work is unique in medium and application as I am one of a … [Read more...]
Add comic strips to your PR campaign & pitch the artists
12 ways to use my free ebook of publicity tips
First webinar with our JV partner brings lots of questions
During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here's one:
Q. "If I'm not supposed to be promoting on social media sites, then how am I supposed to sell anything?"
A. Sell your expertise first by giving lots of great content. Offer tips, … [Read more...]
Offer 30-second spots featuring ‘how to’ tips for local radio
If you're trying to get onto local radio stations, but you don't have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy.
Tie it into a month of the year that's related to your topic, and you just might generate some valuable free exposure for … [Read more...]
Help artist raise funds for legal defense; win a shovel mask
John T. Unger of Mancelona, MI writes:
"My fire bowls, original art which I've been making since 2005, have been copied by a manufacturer. He is now suing me in federal court to overturn my existing copyrights and continue making knockoffs.
"I have a strong case, a great lawyer and believe that if I can continue to defend … [Read more...]
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