One of the biggest problems people make when they want publicity is treating everyone who can give it to them like a herd of cattle.
Got your hands on a pretty good media list? Great.
Using the same pitch … [Read more...]
Tomorrow: How Creativity Traps You and How to Get Unstuck
If you have a streak of creativity, you can probably relate to one of these seven problems:
1. You find yourself struggling with writer’s block.
2. You can’t find lucrative opportunities for your writing, your artwork or the creative product or service … [Read more...]
How to turn your old articles and other printed content into money in the bank
By Barbara Florio Graham
Guest Contributor
In the 1970s, I self-syndicated personal essays to newspapers across Canada.
In those days, papers purchased only “one-time rights” for their circulation areas, so I was published frequently in six to 10 different papers. Some of these were travel pieces, but most were humorous … [Read more...]
How a sink of dirty dishwater sparks my creativity
When I can't think of a clever idea for an article that's due tomorrow, and my brain is stuck in neutral, I leave the office in my home and head for the kitchen.
I squirt Palmolive into the sink and fill it with hot water. Then … [Read more...]
7 Places to Find Freelancers to Write About You
When you're planning a publicity campaign, don't overlook freelance writers, a powerful resource that can help you spread the word about your product, service, cause or issue---sometimes far better than a traditional journalist who works full-time for only one … [Read more...]
