Holy Guacamole!
These two photos tell the whole story of Doggie Date Night each Monday at Fred's Mexican Cafe … [Read more...]
Dog Tweets—How to use holidays to publicize your hotel, B&B or lodging property
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How to use holidays to publicize your hotel, B&B or lodging property. [Read more...]
Copycat TV news story: Buy a diamond, get a gun
It pays to be a copycat, especially if you're after free publicity.
When jewelry store owner Harold van Beek, near Cedar Rapids, Iowa, heard that a jeweler in Georgia had gotten publicity for offering a hunting rifle to every customer who bought diamond jewelry, he copied the marketing tactic and found himself on the local news. Starting … [Read more...]
Publicity galore for Chamber of Commerce ambassadors
You see them everywhere---in your local weekly newspaper, on the nightly news and on sites like Patch.com.
They're your local Chamber of Commerce "ambassadors" who show up at ribbon-cuttings for … [Read more...]
7 publicity ideas for your arts and crafts business
Knitters, potters, stained glass makers, woodworkers, metal artists and anyone who sells arts and crafts from home often have a difficult time convincing traditional media and bloggers that they're worth covering.
From a … [Read more...]
How to get publicity for your company’s anniversary
You might so excited about your company's anniversary that you're ready to shoot off fireworks. But don't expect anybody else to join you.
Unless, of course, you offer an interesting timeline of the most newsworthy events in your … [Read more...]
4 ways to promote your retail business before you open
UPDATE on Feb. 22, 2017:
If you’re a store owner selling goods online, or a company offering their services, understanding your consumer’s behavior within a digital landscape is pivotal. You have to familiarize yourself with the various online channels, programs and software. See [Read more...]
Doing business locally? Share your blog at Patch.com
At the winter farmer's market in my town, I ran into my local editor for Patch.com, the uber-local website that's giving Publicity Hounds yet another outlet for their press releases, photos and local … [Read more...]
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don't shy away from publicity. Here six ways to promote your retail business before you open. Display a large … [Read more...]
7 ideas for publicizing a new construction project
In this lousy economy, almost any construction project makes the front page of the local newspaper.
But you still need to think creatively when publicizing a building project.
A writer emailed me recently asking how her nonprofit could … [Read more...]
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