I'm not above stealing good ideas, tweaking them, and using them for my own blog. You shouldn't either.
Agility PR Solutions did a round-up of Our top 10 PR articles for … [Read more...]
How to Know When You Need to Hire a Publicist
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, "How do I know if I need a publicist?" and “Where do I find a good one?”
Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most other people don't.
I am not a publicist. But … [Read more...]
11 Reasons to Join Me on the ‘Publishing at Sea’ Cruise
If you're thinking of publishing a book, preparing to launch a book, or you need to revive sales for a book that's fallen flat, the third annual Publishing at Sea cruise Jan. 24-31, 2016 is exactly what you need.
We'll depart from Fort Lauderdale, Fla., for Jamaica, Haiti and Cozumel aboard Royal Caribbean's luxurious Allure of the Seas, … [Read more...]
How authors become experts and promote expertise
This edited transcript is the first in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or [Read more...]
How a top publicist’s strategy makes journalists say “yes”
When you need publicity but you can't think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes.
She milks the cows that are already in the barn.
That means … [Read more...]
How to identify the target market for your book
This edited transcript is the second in a four-part series from a podcast interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on [Read more...]
Authors: Free training for fast, easy blogging
Update on Feb. 28, 2015
Watch the webinar replay of 7 Fast, Easy Ways to Pull Traffic to Your Author Blog here before 11:59 p.m. on Monday, March 2. After that, we take it down and our killer offer for a product that will make blogging fast and easy disappears too:
When it's time to write … [Read more...]
Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show
Here's a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests:
Bulky media kits Books they've written (sometimes multiple copies for everyone on … [Read more...]The task that makes authors feel dishonest, deceitful and downright dirty
Why can authors muster so much passion for topics they want to write about, but gag when they discover that they---and they alone---must be the Marketer-in-Chief for their own books?
"I don't want to create an email list of readers because I don't want to be constantly bothering them," an author told me.
"I don't … [Read more...]
5 Tips for Selling Books or Products on Radio
Radio can be a goldmine for you if you have a book or product to sell, you can pitch a good hook to get onto the show, and you can give the station a compelling interview.
And you don't have to appear only on big stations. Shows devoted to niche … [Read more...]