Mickie Kennedy's excellent post Blog commenting for PR--do's and dont's, reminded me about something that every smart Publicity Hound do.
State your expertise whenever … [Read more...]
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you.
Here are 6 tips on how to generate publicity from breaking news.
Update: We'll be discussing these tips and many others during the webinar "[Read more...]
American Way magazine searching for Road Warriors
Attention speakers, trainers, sales people or anyone who feels like they spend most of their life in an airplane.
You could be one of the winners of the 9th … [Read more...]
Why holding a press conference can backfire
You win an industry award and you're so tickled that you can hardly wait to call a press conference.
Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, … [Read more...]
3 email marketing mistakes that can kill your business
If you use email to market, here are three mistakes that can get your business closed down--fast:
1. Buy or rent a list.
Because the people on the list have not given you permission to email them, they might complain … [Read more...]
Connect with journalists through media leads service
Fast Company wants your photo for its November issue
Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the "2010 Most Influential People."
This is a terrific chance to generate publicity from a magazine with a circulation … [Read more...]
Moderate comments at your blog using these 7 tips
One of the most frequent questions from beginning bloggers is how to moderate comments.
They're afraid to allow comments "that criticize me or my company." They don't know whether to edit comments with a … [Read more...]
Need a clever tagline? Learn from nonprofits Taggies contest
Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them.
Yet too many companies don't have a tagline because they can't think of something clever.
If that's you, Nancy Schwartz's 2010 Tagline Contest for Nonprofits will … [Read more...]
Bad advice from Copyblogger on time spent blogging
By Joan Stewart
Copyblogger is one of my very favorite resources to learn about blogging, writing and sales copy.
But a post written by Jonathan Morrow, 20 Warning signs That Your Content Sucks, … [Read more...]
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