When I listed 9 ways to use webinars for PR, to make money and save time, one of my tips was to host a free Q&A webinar for your customers, ezine … [Read more...]
Dog Tweets—10 places you can’t afford to publish mediocre marketing copy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
9 killer calls-to-action to use today on LinkedIn
Never assume that people know what you want them to do. You have to TELL them.
Every time you write a status update on LinkedIn, or send an InMail, or answer a question in Groups, consider a call-to-action.
You might think that sounds "too promotional" on the world's Number 1 business networking site. But not if you concentrate on … [Read more...]
LinkedIn InMail, not an agent, lands author a book deal
Nataly Kelly spent years pitching publishers with an idea for a book on how language changes our lives and affects the world.
No bites.
She hired an agent who pitched it to the big New York publishers.
Not even a nibble.
Months later, after she severed ties with the agent, she got the bright idea … [Read more...]
Use window-dressing power tools on your LinkedIn profile
When LinkedIn removed several apps recently that users loved, like Events and Answers, it added new tools and tweaks that now give you the ability to strengthen your profile and wow visitors on the world's #1 business networking site.
Picture a spiffy front window in a department store with well-dressed mannequins, … [Read more...]
Pros and cons of generating online publicity
This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and … [Read more...]
Dog Tweets—How to handle rejection from journalists when doing PR
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Pros and cons of TV and radio publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.
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Earlier this week, I listed the [Read more...]
Why Pinterest contests are easier than Facebook contests
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the [Read more...]
Pros and cons of free publicity in newspapers, magazines
This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity.
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When it’s time to launch your next promotion, and free publicity is an important component, know the pros … [Read more...]
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