Write killer headlines: 102 fill-in-the-blank formulas

The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas.

Fill in the blank, and you’ve got a killer headline.

It’s courtesy of blogger Chris Garrett, and it could be one of the most valuable tools in your office. Download it here.
     

Why Writing Great Headlines Is Important 

Killer headlines pull people into your copy. They beg to be retweeted. And they often tell the reader, “You have a problem and this article will solve it.”

For added oomph, choose several other headlines from the list and place them throughout your article or blog post as sub-heads, like I’ve done in this blog post. Sub-heads are great for scanners, who often won’t take the time to read every word. They’re visual clues that tell readers what else they’ll find within an article.
     
     
Sample Headlines 

Here are examples of headlines from this free report:

Get Rid of Your ___________ Once and For All

What Your _____________ is Not Telling You About _____________

10 Lies We Tell Our ________________

How to Spot a Fake ________________

5 Reasons _____________ is Better Than _________________

If those don’t fit the article or blog post you’re writing, you’ll find several that will.
     
    
More Tools to Help You

This report is one of 60 free or inexpensive tools I shared during the webinar “60 Ideas in 60 Minutes:  Free (or Practically Free) Tips, Tricks, Tools & Tutorials for Publicity & Social Media.” Click here to read more about what it includes and how to access the video replay and the handouts.

I’ve listed several ways you can use these headlines. How else would you use them?