Water recycling device needs publicity ideas

I would suggest that Mr. James contact the Green Building Council about his device: http://www.usgbc.org/. The organization is getting a tremendous amount of publicity as are companies, builders and vendors who attain their special LEED designation. This is a perfect time for him to promote his device. If you create a Google Alert for Green Building your email box will be full all day everyday! (I have had great success finding opportunities for several clients who are in some way involved in green building)

Here’s a bit about the Council from their website: The U.S. Green Building Council (USGBC) is a non-profit composed of leaders from every sector of the building industry working to promote buildings that are environmentally responsible, profitable and healthy places to live and work. Our more than 11,000 member organizations and our network of 75 regional chapters are united to advance our mission of transforming the building industry to sustainability.

Core Purpose
The U.S. Green Building Council’s core purpose is to transform the way buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life.

Hope this helps. I look forward to learning more about his device (and may have a client who’s current product would partner perfectly with his!)

Best,
Marcia Clark
Owner
Shameless Promotions, LLC

Nice product that i think more people are willing to pay attention to these days.

Thanks for letting us know about it.

I would suggest a couple ideas to think about if you haven’t already:

Gather list of reporters & bloggers that write about conservation and let them test it. Don’t forget to put big names on that list like Al Gore, Hannity, Limbuagh.

You might get lucky someone on that list might like it which is great and some on that list are likely to bash it because of what it stands for but either way you could gain an opportunity for more publicity.

Instead of calling it the Aussie sucker, which leaves the product open to lots of interpretation I was tweaking an idea to call it the Green Camel complete with a funny logo or mascot with the products box shape used to form an outline of a camel or something like that.

Anyway idea was for Green color to tie into the Green movement and the camel for an instant association with water conservation.

This item caught my eye, because I’ve started blogging about living a green and frugal lifestyle at http://suddenlyfrugal.blogspot.com so I’d want to know how this works in a regular home, how it differs from a rain barrel, is it affordable and so on. Start with a thorough FAQ that helps people like myself, who are initially attracted to the idea, really understand exactly how this device works and can help us in our homes. Currently, your FAQ starts with a question about safety. Heck, I don’t even know how your products works yet. At the same time write a little bio on yourself and how you came up with this idea. I mean, aren’t there great aha moments behind every new invention? I want to know what yours was. Then make sure all of this information is on your website. Set up “Google Alerts” for your keywords, like “grey water” so you can keep up to date on when folks are writing about the topic–and then you can respond appropriately. Finally, you may want to consider getting another URL that doesn’t including the “au” affix. This lets people know off the bat that yours is a foreign company and it might dissaude them from checking you out. Also, convert liters on your website to gallons for your American audience. Good luck.

I thought that this was such a good idea that I actually paid money when I ordered Waterleech on June 19, 2007. Since that time I have received an automated message from the contact phone number saying that the earliest delivery would be in late September. When I rang in late September the number became unreachable as they said on their website that it was being upgraded. They have had my money for 4 months now with no contact or product delivery. Is the reason that they cannot deliver in Australia their desire to enter the US market? How can they sell in the US if they cannot supply the home market?

Sandra Cox Australia.

RE:
7. Sandra Cox Says:
October 16th, 2007 at 4:45 am

Sandra, we have also had the same issues as you and have tried to contact Waterleech via email on numerous occasions without any reply. For your information the phone number is now also disconnected.

I recommend anybody else in the same position should try and receive a refund through paypal. Look for their “buyer complaint policy & paypal buyer protection policy”. Note: You need to do this 45 days from payment.

I live in Adelaide, South Australia – I too have been “an Aussie sucker” (I’m ashamed to say) and I warn our Ameriacan friends to NOT place an order. Unfortuantely Paul has PayPal sussed – he managed to prolong our order longer enough (more than 45 days) that I’m now unable to receive a PayPal refund.

Water Leech is the biggest rip off Company in Australia. I bought a Water Leech online back on 5 July 2007. Within a week our house sold so we no longer required the machine as the new house has sufficient water saving devices. I contacted the company straight away asking for a refund via email and they said on two occassions that the money would be returned. Now over 20 emails, letters to the Company, I have been through the Office of Fair Trading Queensland, I have been through the Small Claims Court Queensland and still cannot get back my money. I now have to spend more money if I wish to continue the fight because the Company is in a different State. I would not recommend this Company to anyone. I hope this Company gets exactly what is deserves, it will catch up to them one day.

I too have been ripped off by this company. Thanks for the complain form which I gladly filled in. I notice that his American website is now not working either, so no way to track the Bast*** down.