If you send an unsolicited press release, will journalists consider it spam?
Most probably won’t. But there’s an interesting conversation about this topic at the Poynter Online blog.
Amy Gahran, who calls herself a conversational media consultant and content strategist, says she flags unsolicited press releases as spam. I commented and said I love getting bad pitches and unsolicited press releases because I often use them as examples here and in my eine, “The Publicity Hound’s Tips of the Week,” on what NOT to do.
Take a look at what some of the other journalists have to say.
Great point Joan! I’ve noticed there is a lot of confusion about press releases today. Knowing who to target, how to reach them and what to say can be a real challenge sometimes. That’s why I always look forward to receiving the excellent tips you include in your e-zine each week.
I recently posted in my company’s blog about the importance of well-targeted releases, and I included a link to your blog for my readers’ reference. Thanks for all of the great pointers!