You can score a great publicity hit if you tie into TV Weatherpersons Day on February 5, which this year also happens to be Super Bowl Sunday.
I’ve been preaching about this for years because so many Publicity Hounds have told me it works. A few days before February 5, send your local TV weatherperson who will be on camera that day something that says “Happy TV Weatherpersons Day.” It can be a sheet cake. Or a basket of bagels and cream cheese.
Or do what Cookies by Design franchisees have been doing. They send cookie bouquets. And as a result, their favorite weather people all over the U.S. have mentioned them on the weather segment. I blogged about this back in March.
Since Feb. 5 falls on a Sunday this year, make sure you send the goodies to the person who will be on camera. At many TV stations, that’s usually the weekend weather person.
February is bubbling over with other story possibilities. My friend, TV reporter Shawne Duperon, who conducted a teleseminar with me called “116 WOW! Story Ideas from January through June,” says TV reporters love to report on health stories in February, such as mammograms, cholesterol screenings and prostate tests.
So think health next month.