While everyone else was attending parades and picnics yesterday, I spent seven hours on Memorial Day cleaning out my perennial gardens.
Dressed in shorts and a sleeveless shirt, I ended up with a sunburn so bad that it feels like my shoulders are on fire.
Silly me for forgetting to slather on the sunscreen. I’ll bet some of you are also feeling the pain of summer injuries—whether it’s an aching body from yardwork, or sprained muscles from sports injuries, or insect bites.
There are lots more people like you and me. So this is the perfect time of year to dole out free advice to those who need to be reminded of ways we can keep ourselves safe during the summer.
My personal favorite publicity tool is called the tip sheet: “6 tips on how to avoid sunburn” or “8 ways to stay safe on the golf course.”
As I wrote in “Special Report #16: How to Write Tip Sheets That Catch the Media’s Attention,” These handy little sheets can be sent simultaneously to noncompeting publications. And unlike news releases, you can send tip sheets as often as you like.
Editors of newspapers, magazines and newsletters love them because they fill odd-size holes on a page. And readers love them because they’re chock full of free advice.
What tip sheet can you write today to start getting valuable publicity?