Thanks to Publicity Hound George McKenzie for this tip, which you’ll find in his “Free Publicity Action Plan.”
Use your competitor’s online media room to generate publicity for yourself.
Simply check the media room on their website. George says they’ll probably be crowing about their media successes (as they should).
You can contact the media outlet that gave them publicity, and strike up a relationship by offering to help reporters the next time they do a similar story.
You can even find out when your competitors have gotten publicity before they have a chance to post it to their websites, so that you can immediately contact the reporter and offer a follow up or “another angle.”
That’s where Google Alerts and similar services come in very handy.
Check out the cool video that Publicity Hound Terry Brock created for me. It shows you how to use Google Alerts to find journalists.
In “Special Report #22: How to Create an Online Media Room and Keep the Media Coming Back” explains why you need an online media room if you expect journalists to take you seriously—because journalists will want to check you out by visiting your website before deciding if you’re worth the trouble of talking to by phone.