If you read the item in this week’s issue of “The Publicity Hound’s Tips of the Week” about the Tips Booklet Anthology for Publicists, and you’re interested in a clever idea that will help bring in more business, you’ll want to know that the deadline has been extended to Dec. 31.
If you missed the item, I explained how at least once a week, somebody calls me and asks, “Where can I find a good publicist?”
As I stress in my ebook “How to Hire the Perfect Publicist,” the most important thing between a client and a publicist is chemistry. So how can I possibly know which clients would be the best fit? For that reason, I don’t like making referrals.
If you’re a publicist, I know a way to get you in front of potential clients, spending less of your time and money to reach them. The answer is a simple yet incredibly powerful vehicle.
It’s a Tips Anthology booklet to use in your marketing efforts. The booklet can be a product you sell, while helping you become the consummate media darling yourself.
Here’s the best part. Paulette Ensign, the Tips Booklet Queen, will do almost all the work for you. She served as my coach when I published my owns tips booklets several years ago, and she was largely responsible for showing me how to get a 3-line mention in the popular Kiplinger Letter, a business newsletter, that resulted in more than $10,000 in single copy and bulk sales for my booklets.
Interested? Read what Paulette has to say about how a Tips Anthology booklet can help bring in more business. She just told me this morning that she’s extending the deadline for this project to Dec. 31.
Tips Booklet Submission
Throw away everything most textbooks tell you about how to write a dull-as-dishwater press release. The trick is to cast your message as an intriguing story without crossing the line into hype.
My favorite example of all the releases I’ve written: I was hired to write a press release for a new book on electronic privacy. Rather than the expected–and deadly–“Electronic Privacy Expert Releases New Book,” I used this much more captivating headline: “It’s 10 O’Clock–Do You Know Where Your Credit History Is?”
Shel Horowitz, copywriter and marketing consultant specializing in affordable, ethical, and effective approaches. Author of five marketing books including Principled Profit: Marketing That Puts People First.
http://www.frugalmarketing.com