PR must focus on relationships: Follow these 7 steps

Do you sweat the small stuff?

Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally.

I wrote an article for Daily Dog, Bulldog Reporter’s blog, on the seven things I wish Publicity Hounds would start worrying about. All of my suggestions are ways to build strong relationships with the media.

See how many you already do. 

Marketing
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