Newsletters engage customers

Instead of always hunting for more customers, spend some time on keeping the ones you already have.

I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty.

I’m assuming she published an ezine, not a print newsletter. If you’re not publishing either one, or at least a helpful tip that’s emailed each week or every other week, you’re missing a chance to really connect with potential customers and let them get to know, like and trust you. 

During the interview I did with Dan Janal from PR Leads on “How to Turn Your Ezine into a Cash Machine,”  I explained how the best Internet marketers keep in touch regularly with their customer base via a free content-rich ezine delivered only to those who opt in. 

 

 

EzinesFree PR ToolsMarketing
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  • Mark Cahill

    Exactly Joan – it was an ezine, although there were a small handful of people that got a mailed hardcopy at their request. The important point is engaging your customers!

    Thanks for the link!

    Mark C.