Instead of always hunting for more customers, spend some time on keeping the ones you already have.
I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty.
I’m assuming she published an ezine, not a print newsletter. If you’re not publishing either one, or at least a helpful tip that’s emailed each week or every other week, you’re missing a chance to really connect with potential customers and let them get to know, like and trust you.
During the interview I did with Dan Janal from PR Leads on “How to Turn Your Ezine into a Cash Machine,” I explained how the best Internet marketers keep in touch regularly with their customer base via a free content-rich ezine delivered only to those who opt in.
Exactly Joan – it was an ezine, although there were a small handful of people that got a mailed hardcopy at their request. The important point is engaging your customers!
Thanks for the link!
Mark C.