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Media Relations
Sidestep expensive media directories: Create your own
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3 things you DON’T need to get onto big TV shows
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Create sound bites that the media find scrumptious
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7 ways to congratulate journalists—without brown-nosing
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Pitching Mistake: Calling the media via your assistant
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5 important tips for pitching journalists by phone
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Peek inside the local TV news biz at TV Spy blog
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10 ways to be an indispensable media source
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3 ways to customize a pitch to journalists & get a “yes!”
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Never EVER use this word when pitching—or eat soap
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