I spend almost no time on MySpace simply because that’s not where my target audience spends most of its time. I much prefer Facebook, LinkedIn and Twitter (follow me, connect with or be my friend).
If you’re a musician or artist, or your target audience spends considerable time on MySpace, there’s a new way to target your message to them. MySpace is launching its new advertiisng program, MyAds. It lets you specify with amazing detail exactly the types of MySpace users who you want to see your ad. Techcrunch explains:
…they build out a profile of each user based on what they do on MySpace over time, with 1,200 different ways to categorize each user. So if you only want to target women who live in California between the ages of 25-30 who like motorcycles, i can. There are 2,842 of them on MySpace. And if I just want to target those in San Francisco, I can. There are 147 of them (the ad tool tells you all of this):
Because you’re targeting very narrowly and reaching fewer people, but better prospects, this could be a very inexpensive way to advertise
Sounds like a good idea. This is totally unscientific but lately it seems that anyone who is coming on board with social networking is heading to Facebook rather than MySpace. Still MySpace does have a big footprint. Perhaps this kind of advertising will become the norm on all social media sites as they try to find ways to make them generate money.
Wow! This is amazing. Like you, Joan, I have not used MySpace very much, but targeting an audience like this sounds like an incredible opportunity. Thanks for the information.