How to promote a book for writers

C. Hope Clark of Phoenix, Arizona writes:

“I am author of THE SHY WRITER: An Introvert’s Guide to Writing Success. The thrust of the book is “Sell your words, not your soul” and it is designed for people who cringe at getting up in front of people. It helps them come up with alternatives to the public setting but it also helps them embrace it on the rare occasion they have no choice but to do it. When I talked to publishers, agents, and other writers, I could not get away from the fact that to get a traditional contract, I had to be willing to travel, ‘dance’ on stage, and try to become a celebrity in order to sell the book. And I didn’t want to.

“I have a website and I advertise it via http://www.fundsforwriters.com, my writing resource business with newsletters that go out to 14,000 people. Now I’m looking for innovate ideas to advance further as well as find some partners who might be interested in an affiliate program. I already have a decent affiliate program with my library of ebooks. Any new ideas?”

Authors & PublishersBook Marketing
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  • Biana Babinsky

    An affiliate program is a great way to gain new partners and customers. Here are a few ideas for you to get affiliates for your book:

    – Do mention the affiliate program in your newsletter once in a while. Your subscribers, especially the ones who bought your products in the past, might be interested in recommending your book and making money.

    – Mention it to the members of your ebooks affiliate program. I find that the affiliates who are already familiar with my old products, are likely to take on promoting my new products.

    – Make a link to the affiliate program prominent on your book web site.

    – Write and publish articles that promote your affiliate program in the About the Author box.

    Good luck,

    Biana Babinsky
    AvocadoConsulting.com

  • Susan Weiner

    1) Visit and make comments on blogs aimed at aspiring and established writers. The comments must be useful. Put the URL for your book in your signature. You’re welcome to comment on my blog: http://susanghostwriter.blogspot.com/

    2) Make a blurb about your new book part of your standard e-mail signature bloc.

  • Rebecka Vigus

    See about doing a virtual tour. Read Penny Sansevieri’s book. It tells how to do it there. I am working on setting up my website http://www.penadream.com so that I can do just that when my new book comes out in about six weeks.

  • Julie Hood

    How about a 5 or 7 day email course to introduce your potential readers to The Shy Writer? You could include a couple juicy tips so your readers can’t wait for more. I use the autoresponders at OrganizedCart.com to stay organized.

    You might also want to list 5-7 more of the benefits on your sales letter page. What exactly will the book teach me? Hope that helps!