How to pitch your new product to magazines

You’re launching a product and you’re hoping for a big story in a national magazine.

You find the editor’s name and email address in one of those expensive media directories. You write a pitch and email it to her.
   
   

Not so fast!

You’re probably pitching the wrong person. If it’s a big magazine, pitch one of the section editors. They decide what goes into their sections, and they might even write it themselves.

Products like the Kindle and the iPhone get the really big stories. But your product probably won’t.
 

3 Ways to Pitch New Products

• Send the product to the appropriate section editor and ask for a review.
   
• Suggest a staff member test your product against several other similar products made by your competitors.
   
• Submit a press release and high-resolution digital photo to the New Products editor.

These days, getting into magazines is increasingly difficult because they’re saddled with lower advertising revenues, and too few staff members reading too many pitches.

But here’s the good news. These journalists are leaving clues, online and off, about exactly what they need. And if you know where to look, you’ll have a leg up on all the other people who are pitching.

Join me at 4 p.m. Eastern Time on Thursday, Oct. 4, for the webinar “How to Find Your Way into Glossy Magazines.” If the time is inconvenient, sign up anyway because I’m recording it and you’ll get the replay link and all the bonuses.

Register here.

What have you done to get your story into big or small magazines? Join the conversation below.

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This is the 22nd in a series of “50 Tips for Free Publicity” on Pinterest.  If you like it, repin it by clicking on the “Pin It” button above.  And share it with your friends and followers on the other social media sites.