When you listen to your favorite radio talk show, do you listen with only one ear, oblivious to all the little clues the hosts or the drive-time deejays are dropping about their likes and dislikes, hobbies, friends and family members, and other topics that will catch their attention in your pitch letters and phone calls?
Publicity Hound Carol Rehak of Milwaukee, Wisconsin doesn’t use just one ear. She listens intently. Then she uses what she hears to get free publicity. Like the time she heard two local drive-time radio hosts talking about how taking their dogs to the station on “Take Your Dog to Work Day” was such a disaster. She made a mental note of that. Then months later, she emailed them with an idea about the grand opening of her friend’s doggy day care center. Within hours of the pitch, they called, and her friend was featured on an interview aired during afternoon drive-time.
Learn how not to get taken if a radio station offers you money for your own show. Read the article I wrote titled “Don’t Pay for Radio Interviews.”