Here’s a great example of how a blogger piggybacks her entire blog onto a popular TV show.
Julie Elgar, an attorney at the law firm of Ford & Harrison in Atlanta, Georgia, counsels companies on avoiding lawsuits and shows managers how to comply with various state and federal employment laws.
“When I’m home, I like to relax in front of the TV. NBC’s hit show The Office is a draw—not just because it’s funny, which it is, but also because it is fascinating to consider how many zeros a company would have to add to the settlement check if the antics of the foks at Dundler Mifflin appeared in a real lawsuit.”
So at her “That’s What She Said” blog, she comments on each episode and even includes a “litigation value” amount at the top of each blog item.
If I worked as a reporter and needed information on employment law, I’d keep Julie’s name, email address and phone number nearby. Her blog demonstrates that she’s an expert in employment law and can discuss it in a fun way, using examples from a popular TV show. (Thanks to Publicity Hound Lisa Solomon of The Billable Hour Co. for letting me know about Julie.)
What popular TV program can you blog about?
Publicity Hound Paul Holley in Wisconsin just emailed me to let me know about this article about Julie’s blog:
http://www.dfw.com/mld/dfw/business/16739064.htm
Thanks, Paul.