If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each.
Read the entire list here.
It includes the panel I participated in titled “The 10 worst Journalist Faux Pas You Can Make.”
I highly recommend three sessions:
–“Journalists Speak Out: How to develop long-term relationships with the press.” Iit includes tips from reporters at Barron’s, the Wall Street Journal, Wired magazine and National Public Radio’s KQED.
–“How PR Can Exploit Blogs, Ezines, RSS and Consumer Media. ” (Most PR at this conference were clueless about blogs and RSS.)
–“How to Create a Powerful Measurement Strategy that Management Understands.” If your boss wants a bucketful of press clippings to prove your worth, don’t miss this one!
Skip the luncheon keynote titled “Where Will We Get Our News in 2015 and How Will It Smell?” by Brooke Gladstone of National Public Radio. Her sing-songy voice was irritating. And she wrote the entire speech then stood on the platform and read it page by page, word for word. Naptime!