When PR and marketing firms become giddy over their own creativity, look out.
A new 44-second commercial called “BANG” created by Maloney & Fox to announce the launch of its Quality Products Division, spoofs a commercial for a male enhancement pill.
M&F calls it an “advermation” and is sending the video to new business targets and others. I call it sophomoric. And if I were a CEO looking for a creative firm to promote my own quality products and I saw this, I’d run.
The commercial stars Laura Kightlinger (Saturday Night Live, Will and Grace) and Hugh Davidson (Reno 911, Bewitched, Groundlings). It opens with Kightlinger lying on a bed in her leopard nighty, and Davidson in his leopard briefs.
“It’s OK slugger. I’ve seen this happen to hundreds of guys, ” Kightlinger says reassurgingly.
Then…well, watch it yourself to get the full effect. Stay with it right up to the end, when the mattress they’re on starts bouncing up and down.
M&F, a Waggener Edstrom company, won a PRSA Big Apple Award for Godiva Liquer’s “Chocolate for Charity” campaign. It has created and executed programs for Microsoft, Odor-Eaters, T-Mobile and Wonderbra.
Sorry, but this campaign gets the, uh, booby prize.
Hi,
Shuck..you win some, you lose some! W’re sorry to hear you didn’t like the video – if you or any of your readers are interested, we have two more equally sophomoric ads on our website. They can be downloaded at http://www.maloneyfox.com/qualityproducts.php.
Thanks for writing us up, though, we really appreciate your opinions, though are sorry you found them limp!
If you’re ever in the area, pleae do stop by for a cocktail and get to know us!