Beth Stafford of Concord, N.C. writes:
Our label is “PiCassieO,” combining her name (Cassie) with an artist name (obviously) who represents the human half of the team (me). We have a store at CafePress which opened in July. It is so far non-profit, even though the merchandise is really great!
I have been attempting to promote it on my own website and through our blog, but am spending too much time on nonproductive promotion and not enough on the art. I need a few quick, simple tips to get the ball rolling.
Warning: My budget is “thread” instead of “shoestring,” and I’m a disaster at social networking on the web. Help!
Your art and website are beautiful. My first reaction is why not blog more. The last post was back in October, it’s about UFO’s which was very interesting and leaves me wanting to know more about you…and then there is nothing. So here are my suggestions.
Check out Kelly Rae Roberts [Taking Flight] and Claudine Helmuth [collageartist.com]. Two successful artists who sell their work and teach classes. Claudine writes about her pets and includes it in her post. Their blogs drive people to their art. They consistently tell their story, share their process and their art. Kelly sold all of her original paintings on Etsy in a matter of hours, and I am one of those people that got in line to snap up one of her paintings.
Join Facebook. Start twittering, twitter in Cassie’s voice, from Cassie’s perspective. Play up the PiCassieO angle. It’s original and fun.
market to dog organizations, hotels that allow dogs, pet stores, vet