Twellow to the rescue. It’s like the Twitter Yellow Pages, with hundreds of categories and some really obscure niches. I spent several hours there recently looking for people who one of my corporate consulting clients can follow.
Twellow grabs publicly available messages from Twitter. It analyzes the tweets and places the writer into several categories. That helps you narrow your search into specific niches where you can find who you are looking for. We’re talking really narrow niches. Like Tourette Syndrome, fence repair, numismatics, sake and rockabilly.
While you’re there, check to see if you’re registered. If not, get onto Twellow pronto! But you must have a Twitter account first.
If you’re already on Twellow, you can be listed in 10 categories, delete categories that have been assigned to you, or add categories where you aren’t listed. Read the Twellow FAQs.
Here are six powerful ways to use Twellow:
1. Be listed in 10 categories.
When you create an account, you can choose to be listed in a maximum 10 categories, which can help even more people find you. Choosing 10 from the hundreds of topic categories available isn’t as difficult as you might think. Here are all my categories:
2. Create an Extended Bio
It accompanies your Twellow profile and allows an additional 2,000 characters so you can better explain what you have to offer. You can see a Sample Extended Bio or read mine.
Because I have an extended bio, here’s what visitors will see when they do a search for my name or Twitter handle (“Publicity Hound”). The notes in the yellow boxes are mine.
3. Include links within your Extended Bio.
Valuable links to your website, blog, or social media profile pages from this popular site will mean more Google juice. Take a look at the seven links I included in by bio, chock full of keyword phrases:
4. Use TwellowHood.
I zoomed in on Wisconsin, and a window opened with a list of cities where people on Twitter live. I searched for Port Washington, Wis., my town, and learned there are more than 60 fellow Twitters who live near me. They work as a virtual assistant, search engine optimization expert, digital photo expert, photographer, graphic designer and even a woman who I might hire to redesign the inside of my home, using things I already have in it.
You can use Twellowhood for business leads and to find joint venture partners.
Looking for the best deals in a city you’ll be visiting soon? Use TwellowHood to find people on Twitter in those cities, follow them, and then ask what hotels, restaurants and tourist attractions they recommend.
You can also use TwitterLocal to find local Twitterers, though I prefer TwellowHood.
5. Read Twellow’s Advanced Search Tips.
By using certain characters like an ampersand, quotation marks or a minus sign in your search, you can narrow it or broaden it to include people you might not otherwise find in a simple search.
For example, if you want to find all people on Twellow that identify themselves as having something to do with dogs OR cats in New York, try this:
(dog | cat) (“new york” | nyc)
Greg Lambert of 3 Geeks & a Law Blog offers some advanced search tips here.
6. Use a Twellow sticker
Don’t wait for people to find you on Twellow. Let them know you’re there by placing these stickers at your website or blog. Choose from four standard colors, or customize your own.
How do you use Twellow? What’s happened as a result? Any tips for Twellow newbies?
Twellow is useful, but often maddeningly slow. Last few times I’ve given up on it – the price of ‘free’ maybe?
Yes, I find it slow and cumbersome, too, but well worth the wait!
Great tips, many of which can be applied to any profiles that business owners might create for themselves. Especially including links in your bios or making sure that you tell visitors to your site where they can find you elsewhere and include Twello stickers on your website. So many people don’t realize that it is important to show others where you can be found and not assume they will just come to you.
Nick, it’s astonishing how many people’s websites don’t give visitors any indication where they can be found on the social media sites.
It was really the best tool for me to find a bunch of follows. It is slow and clunky in some ways, but there’s no better source for the categorization element. Thanks for these tips. Do you really think posting a twellow badge on my website is that helpful?
Chris, see Nick Stamoulis’s comment just above your comment. That will answer your question.
Thank you for the excellent article Joan. Definitely going to check it out. The rate at which social networking is moving is truly astounding and it is only through articles such as these that we don’t get left behind!
Twellow is a gem of a site! Terrific especially for people who want to target other Twitterers in a really narrow niche.
[…] post originally appeared on The Publicity Hound’s Blog and has been reposted with […]
[…] 6 powerful ways for Twitterers to use Twellow This post talks about Twellow, or Twitters version of Yellow Pages, and how you can use it to your advantage, with things such as having a great bio or using links to your site in your bio, or advertising Twellow on your own site using a Twello sticker. Much like any other profile you create online, it is best to be thorough. […]
I never heard of Twellow, but I look forward to using it. Thanks for the helpful tips – they’re easy to understand. I also like the concept of TwellowHood.. sounds hilarious!
Twellowhood is really cool. I love the idea of finding vendors right here in my own town.
[…] 6 powerful ways for Twitterers to use Twellow This post talks about Twellow, or Twitters version of Yellow Pages, and how you can use it to your advantage, with things such as having a great bio or using links to your site in your bio, or advertising Twellow on your own site using a Twello sticker. Much like any other profile you create online, it is best to be thorough. […]
[…] Joan wrote this quick tip that I can share with you. Be sure to also click over to her blog to read a more in-depth article about Twellow, including screen […]
[…] Try connecting with someone inside the company on LinkedIn or Twitter. One of my LinkedIn connections reported doing this, and the employee solved her problem immediately. You can also use Twellow, the Twitter Yellow Pages. I explain more about Twellow here. […]
Joan and others,
Now that you have used Twellow for a while, any more pros & cons to mention? I was going to register but the following was required:
This application will be able to:
Read Tweets from your timeline.
See who you follow, and follow new people.
Update your profile.
Post Tweets on your behalf.
Not sure I want someone else “posting tweets in my behalf” nor “following new people” for me…..but it seems I have to allow this to register with Twellow.
Feedback appreciated!!
Joan – found your blog while searching for Twellow, and am quite happy I did! Some great information here. Following you…