The Publicity Hound’s Special Report #37

How to Tie Your Product, Service, Cause or Issue to the Weather

The weather happens 365 a year. That’s 365 opportunities for publicity! Yet too many people overlook this chance to self-promote. Read about 17 examples of how to get yourself or your company or nonprofit into the news by piggybacking onto the weather.

• Why weather stories are fabulous publicity opportunities
• Why you should call the media before they call you
• Who to pitch at various media outlets
• Enticing little extras you can offer to convince them to cover you
• How to pitch your product or service without having to buy an ad