The Publicity Hound’s Special Report #3

How to Use Free Publicity to Attract and Keep Qualified Employees

Learn how to start a proactive campaign to strut your organization’s best stuff such as working conditions, job opportunities, perks, the fun environment and even interesting co-workers—reasons why people would want to work there or why employees stay.

• Why you should capitalize on free publicity 
• How other companies promote their job openings 
• Tips for promoting your company’s “good stuff” 
• How to work with the media 
• Other resources that can help you 
• Why you must never seek publicity for one category of workers