The Publicity Hound’s Special Report #28

The News Conference: When to Hold It and How to Do It Right

Few media events are as misunderstood as the news conference. Newsmakers love these staged events, but most media people hate them because they all walk away with the same story. Learn when to call a news conference, and how to stage it correctly. 

• The best opportunities for news conferences
• When NOT to call them
• How to prepare your key messages
• Props that can help you
• Things the media will expect at your news conference
• It’s your show, so make your own rules