The Publicity Hound’s Special Report #19

How to Use Polls and Surveys That Brand You as an Expert

These are valuable publicity tools because they tip off reporters and bloggers to emerging trends, provide valuable research and include nuggets of information that can be excerpted and used as short items in newspapers and magazines.

• Why the media love polls and survey stats 
• How to tie new products and services to your poll or survey 
• How to draw traffic to your web site with a survey 
• Other uses besides media publicity 
• When to take a survey that ties into a holiday 
• Where to find hot topics for polls and surveys 
• How to use your survey results in your PR campaign