The Publicity Hound’s Special Report #18

Clever Contests That Will Tempt Reporters to Call

People love contests. They provide an aura of suspense. And they’re one of the best ways to get publicity without having to spend money on a paid ad. Read about clever contests that resulted in publicity for companies and nonprofits, and 17 tips for creating your own.

• How contests can help in your branding campaign 
• PR ideas that generated national publicity 
• How silly contests are sometimes the best 
• How to tie contests into new products and services 
• Why holidays are great times for contests 
• Why you should make contests an annual event 
• How to publicize winners