52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid) 

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Special Report #12

A press release is one of the most important items in a publicity campaign because it provides basic information about your product, service, cause, issue or event.

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The Publicity Hound’s Special Report #12

52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid) 

A press release is one of the most important items in a publicity campaign because it provides basic information about your product, service, cause, issue or event.  

  • 8 things to do before you write 
  • The basics of a news release 
  • Optional attachments 
  • Tips for e-mail releases 
  • How to follow up 
  • The best ways to use your web site 
  • 6 bonehead mistakes to avoid
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