The Publicity Hound’s Special Report #12

52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid) 

A press release is one of the most important items in a publicity campaign because it provides basic information about your product, service, cause, issue or event.  

• 8 things to do before you write 
• The basics of a news release 
• Optional attachments 
• Tips for e-mail releases 
• How to follow up 
• The best ways to use your web site 
• 6 bonehead mistakes to avoid