The Publicity Hound’s Special Report #1

Damage Control: How to Keep the Media from Making a Mess of Your Story

Don’t do a media interview without reading this. It will help you stay out of trouble, especially when the news is bad and you’re tempted to say “no comment.”

You will learn: 

• What do say when a reporter calls and you don’t know whether to comment 
• How to avoid being misquoted 
• How to deal with dense or belligerent reporters 
• Tips for ensuring accuracy in a PR campaign
• Why you must prepare for the dreaded question 
• Advice for TV interviews 
• Clean-up tips if they make a mess of your story