Failproof Publicity Tips for Cash-strapped Nonprofits to Raise Money, Recruit Volunteers & Promote a Worthy Cause


Format: This is a video replay of a live webinar

(includes bonuses)

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Stop relying on the same tired “woe is us” storyline to grab media attention for your nonprofit. Smart nonprofits know that to stand out from all the other agencies competing for media attention, they must pitch stories that are interesting and different and make the media’s job as easy as possible.

Sandy Rees–a speaker, author, coach and expert in nonprofit marketing–teams up with Joan Stewart, The Publicity Hound, to share dozens of tips, tricks and tools that will help you save time and money communicating your story to the masses–and see the results you need.

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Who Needs This Training:

  • Administrators or staff members who do marketing or PR for a non-profit
  • Volunteers responsible for any aspect of PR and publicity
  • Nonprofit board members who want a better understanding of what powerful PR for nonprofits entails
  • Anyone who does PR for churches 
  • Publicists who have nonprofits as clients

You Will Learn:

  • Why nonprofits have a huge advantage over for-profit companies that want PR and why you must take advantage of this
  • Why the “woe is us” storyline doesn’t cut it anymore and why you could be making a major mistake by relying on it   
  • How to think like a journalist and know exactly what they need and when they need it 
  • A no-fail formula for a press release so the search engines find it and the media use it 
  • What you should include on your website to make the media’s job as easy as possible  
  • The best nonprofits to follow–and emulate–on Twitter 
  • Tips for engaging Facebook Pages that really help your cause  
  • What you must know about new rules governing public service announcements   
  • How to create and benefit from stellar joint venture partnerships with local media  
  • How to incorporate your volunteers into your PR campaign 
  • 10 free or inexpensive PR tools every nonprofit should have within easy reach to make the job easier 
  • The 3 kinds of nonprofit stories media outlets will love and cover, even if it isn’t a slow news day 
  • How to use LinkedIn to find your ideal clients, volunteers and donors…and more LinkedIn tips that might surprise you 
  • The magic of “cookies in the newsroom,” and how to use food to say thanks. 
  • The very best time of year to pitch stories  
  • Numerous examples of nonprofits that have done it right and received mountains of publicity
    …..and we’re leaving plenty of time for your questions!

Add the video replay and bonuses to your shopping cart 


  1. The WMV and MP4 links to download the video replay of the webinar so you can watch it later if you can’t attend the live presentation.
  2. A free copy of Sandy Rees’s CD “How to Attract All the Donors You Need.” Sandy will mail this to you. 

  3. Handouts that include links to many of Joan’s blog posts that explain what other nonprofits have done to launch successful publicity campaigns…tons of tips here!

  4. Joan and Sandy’s Top 10 free tools for nonprofit publicity….every nonprofit must have these! 

  5. The PDF of the Power Power slides we used during the webinar–great for scanning or to do a quick review of what you’ve learned without having to review the entire video.

Add the video replay and bonuses to your shopping cart 


  1. Mary Ann Miller

    Your programs are always so comprehensive“Joan (and Christine) – thanks for the great Facebook Webinar on Tuesday and the tremendously thorough handouts and materials sent tonight.

    Your programs are always so comprehensive, yet cost effective. They are always time well spent. Thank you – keep ’em coming!”

    Mary Ann – Pittsburgh, Pennsylvania

  2. Susie Hale

    Joan and Christine’s Webinar opened up many locked doors for me

    I have both Facebook personal and business pages. I’m amazed at how much information is disseminated through engaging with friends and colleagues on Facebook. As a ‘student’ of the new business page structure, Joan and Christine’s Webinar opened up many locked doors for me. I now understand the why, where and subtle how-tos of what I call the FB’s Secret Savvy Tips. I feel empowered to implement the changes and additions for better social media.

    Pres/CEO, eFrogPond, Inc – Houston, TX

  3. Eileen Strong

    I had a few very useful ‘Aha’ moments“I had a few very useful ‘Aha’ moments yesterday. I might just feel brave enough to finally tackle Facebook.”

    Strong Incentives – Eatontown, NJ

  4. Jacquelyn Lynn

    Joan Stewart and Christine Buffaloe told me what I needed to know on Facebook

    Joan Stewart and Christine Buffaloe told me what I needed to know on Facebook, in a fraction of the time it would have taken me to figure it out on my own. And they did it in a non-techie, casual style that was easy to understand. I was able to immediately apply the information they shared. If you’re using Facebook as a promotion tool (and if you’re not, you should be), this webinar will get you up to speed quickly and easily.

    Business Writer / Ghostwriter – Winter Springs, FL

  5. Carol Harkins

    Your webinar and handouts provided a wealth of truly usable information

    Your webinar and handouts provided a wealth of truly usable information worth more than what I paid for. That you continued the presentation beyond the allotted time, and followed up with additional pdfs and files, was truly icing on that cake! Thank you.

    CyberGnarus – Haddonfield, NJ

  6. Patrice Dickey

    It was challenging!“It was pretty challenging!

    Thank you for allowing us that.”

    PD Communications – Avondale Estates, GA

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