11 ways to use this publicity cheat sheet with your PR team

 I found a gem of a little publicity cheat sheet I know you’ll love.

Actually, it’s a big cheat sheet which is all the better because it’s one of the most thorough at-a-glance summaries I’ve seen anywhere on how to get publicity. It’s called simply a Publicity Primer and it was written by Kirk Hallahan who works in Journalism and Technical Communications at Colorado State University.

Here are 11 ideas on how to use it.

1. Give it to PR and marketing interns who are working for you this summer.
2. Nonprofits, make sure everyone on your team sees this, not just people who work in PR. It will encourage them to start thinking about publicity long before you launch your next event.
3. Small business owners, share this with your employees. Award an Amazon gift card or other prize to any employee who comes up with a publicity idea you end up using.
4. Give it to anyone who writes press releases. There’s an entire checklist of tips for press release writing.
5. High school and college journalism teachers, give this to your students. Plan an entire lesson around it.
6. If you do PR or publicity for a community group, church or synagogue, use it as a discussion topic at your next board meeting.
7. PR pros and publicists, you can share with your clients. It will encourage them to start identifying publicity ideas you might not know about. And they can use your help turning their ideas into publicity.
8. All these tips are perfect for sharing on social media. 

9. Bloggers, if you write about publicity, PR or marketing, offer this primer to your own readers. You can also choose a section and discuss it in-depth in a blog post.

10. Authors, you’ll find lots of ideas to use in a book marketing campaign.   
11. Regardless of what business you’re in, you’ll find at least three great ideas on this list for generating publicity. You can do some of them immediately.  

 What other ways can you think of to use this list?