Website Promotion needn't be expensive

By Joan Stewart
The Publicity Hound

If you’ve just built a website, or your current site isn’t attracting the traffic you had hoped for, consider these ways to spread the word.

• In brochures and on business cards
   

• On bumper stickers
   

• On promotional products such as caps, mugs and towels
   

• In your voicemail messages
   

• On supermarket bulletin boards
   

• In the identifier paragraph at the end of an opinion column or tip sheet. See Special Report #6: How to Write How-to Articles That Position You as an Expert and Special Report #16: How to Write Tip Sheets That Catch the Media's Attention.
   

• Mention it when you're a guest on radio talk shows. See Special Report #27: How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back.
   

• In print ads
   

• In your chamber of commerce newsletter
   

• On your fax cover sheets
   

• In business directories
   

• In trade publications. See Special Report #6: How to Write How-to Articles That Position You as an Expert
   

• On your invoices
   

• On WebCards, four-color postcards with an image from your website on one side and a printed message on the back
   

• From the platform, during speaking engagements. See Special Report #21: 67 Great Publicity Tips for Professional Speakers.
   

• In other people's newsletters
   

• In newspaper and magazine letters to the editor. See Special Report #4: How to Write Crisp, Compelling Letters to the Editor.
   

• In radio advertisements.
   

• In Yellow Pages ads
   

• On refrigerator magnets
   

• On stickers attached to the outside of product packages
   

• In your own print or electronic newsletter. See Special Report #38: How to Publish a Profitable Electronic Newsletter.
   

• Postcards to your customers
   

• Door hangers distributed in targeted neighborhoods
   

• Word of mouth
   

• On fliers about your products or services

Need more help promoting your website?

See Special Report #17: Powerful Ways to Promote Your Web Site to Draw Traffic & Boost Sales

Direct comments or questions about this article, including requests for reprint rights, to:

Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451
JStewart@PublicityHound.com