If you write press releases, you need to be aware of Google’s rules regarding links within your releases. Create them incorrectly, and you can find yourself the victim of a Google slap. Create them correctly and you can use the release to self-promote, offer valuable content that others share on social media, AND pull lots of traffic to your website with no penalties.
This is a replay of a webinar presented on Oct. 17, 2013
Your Presenter: Joan Stewart, The Publicity Hound
Registration: $49.95 (includes the huge bonus package)
You will learn:
- Google’s new rules regarding links and what is says should be your Number One goal when writing a release
- Why press release links have fallen out of favor with Google
- 5 kinds of link schemes Google hates…and the severe penalties that accompany them
- The kinds of links Google loves because they look natural
- The big change regarding the number of times you can link from a press release
- What to do if you see your competitors—or anyone for that matter—using links incorrectly
- The Number One question to ask your press release distribution service before you pay them to distribute your release
- How to optimize your press releases and steer clear of penalties
- The one thing you should do when writing press releases so you stay out of trouble
- 8 things you can continue to do with press releases that journalists, readers and even Google love!
You will get:
- Links to 9 examples of press releases written correctly using the new rules
- The video replay
- The MP3 audio replay
- The PowerPoint slides I used for the video—use these as a handy cheat sheet afterward so you don’t have to watch the video again.
- A separate video in which I illustrate how to type nofollow links