This is a video replay and materials from a live webinar on Oct. 6, 2016.
Holiday Gift Guides, which feature products that would make great gifts, aren’t only for Christmas. Print and broadcast media, bloggers, podcasters and websites offer gift guides throughout the year that might be perfect for your product, book or service. Learn how to find, pitch and get valuable publicity in these gift guides. The big bonus package includes 10 free leads from media looking for holiday gifts through the end of the year.
Who should attend:
- Authors, speakers and experts who have books or products that would make ideal gifts, even for niche markets.
- Business owners who want to promote their product as an ideal gift
- PR pros and publicists
- PR and marketing coaches
- Anyone who works in marketing for a company that makes products
- Virtual assistants who help their clients with publicity and marketing
You Will Learn:
- How to find leads from websites, bloggers and print and broadcast media that are looking for holiday gift ideas for their audiences
- 7 major types of gift guides
- Why you must think “beyond Christmas” and consider your product for Mother’s Day, Father’s Day, Graduation Day and other holidays and special events
- The easiest way to do your own research so you find the audiences perfect for your product, and the outlets that serve them
- Why getting your product into the online versions of big magazines can be far more effective than getting into the print magazine
- How to respond to queries from print and broadcast media, bloggers and websites to give yourself an edge over everyone else who’s pitching
- The Number 1 most important thing you must do before pitching–do NOT skip this step!
- How to use YouTube, Twitter and Pinterest to find gift guides
- How to help journalists find your product quickly on Twitter.
You also get:
10 free “short leads” for print or broadcast media, websites or blogs that are looking for products NOW through the end of the year. Media include the Today show, Bloomberg Businessweek, Good Morning America Weekend Edition, the Washington Post book section, the New York Post, Modern Mom Blog and Working Mother.
Three sample pitches for the same product, to three media outlets that serve different target audiences.
- A sample pitch for a book.
A sample follow-up pitch.
The video replay of the webinar.
The slides to use as a refresher.
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Mary Ann Miller
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