This is a video replay of a webinar presented on April 29, 2015
Your guest presenter: Michelle Tennant Nicholson, Chief Creative Officer of Wasabi Publicity
Overview: There’s an old saying, “Media begets media.” In today’s Internet-dominated news cycle, that’s true. However, you don’t have to wait for YOU to be mentioned in the news. Simply, borrow headlines off Google news today. Michelle Tennant Nicholson, international publicist and Chief Creative Officer of Wasabi Publicity, Inc., shares her trade secrets about how she does this for her clients. In April 2015, she scored media interest with: Consumer Digest, The New Yorker, WGN, NBC and more. She’ll share how she uses breaking and seasonal news to score top-tier media publicity. No wonder her clients love her!
You will learn:
- How to research breaking news so you know what’s hot right now and what journalists are covering.
- How to use seasonal news to your advantage and outsmart your competitors who might never think of this.
- Why the media must cover certain evergreen stories year after year, and how to make them interview you.
- Where to find a daily tip that explains in detail a story idea you can pitch today and why the media will love it.
- The easiest ways to narrow current news to your area of expertise.
- A simple way to know whether your idea will resonate with the media—or is it just a wild idea you should keep to yourself?
- An easy-to-follow formula for no-fail pitching. Michelle uses it to get mountains of publicity. Use it, and you will too!
- How to time your pitching so that it dovetails with the natural news cycle of breaking news or seasonal news.
- What you must know about the differences between print and broadcast media deadlines and how it affects the timing of your pitches.
- How to use publicity to sell books, products and services.
About Michelle Tennant
Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Michelle, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories,” including those she writes as a columnist for The Huffington Post, and “exclusively representing people who make a positive difference in the world.” For more than 25 years, media friends have solicited her help in crafting news stories by coming to her for sources, sound bites and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, bachelor of fine arts from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens.
- The MP4 video replay
- The bonus handouts so you can see the exact pitches that Michelle emails to the media to get such a terrific response for her clients and place them on “Larry King Live,” “Dr. Phil” and on CNN’s HLN. You don’t need to use the handouts to “follow along.” Instead, you can refer to them after you’ve listened to Michelle.
- The PowerPoint slides we used during the webinar. You can use these for a quick review to save time so you don’t have to watch the video again.