A decade ago, when I first presented a training session on how to follow up pitches, it was perfectly OK to follow up seven times. Do that today, and you’re toast. And then there are the bloggers, who play by a different set of rules. There’s no one-size-fits-all answer on exactly how to follow up, and how many times. But I have several methods for smart follow-ups that you can use depending on the circumstance, the pitch, and the type of journalist or blogger. Don’t guess!
Format: This is a video replay of a live webinar.
Your Presenter: Joan Stewart, aka, The Publicity Hound
Cost: $49.95, including bonus package
Who Should Attend:
- Anyone who sends press releases to the media and wants to know how to follow up
- Publicity Hounds who pitch traditional journalists
- Writers who pitch guest blog posts
- PR pros and publicists
- Authors, speakers and experts who want publicity for their books
- Virtual assistants who help their clients with publicity
You will learn:
- Why you must throw all the old rules out the window.
- What journalists really mean when they say “Don’t follow up”
- The one important question you must ask every journalist before you follow up
- The maximum number of times to follow up so you don’t anger or alienate your sources
- Somewhat sneaky “back door” ways to get a journalist’s attention
- The one thing you should do to please journalists when you do follow up
- A crazy idea that almost no one uses, but it will set you apart from everyone else
- Types of news items that never deserve a follow-up
- What you must know about offering exclusives to a favorite journalist or blogger, and how long to wait if they don’t respond
- 4 things you can offer journalists who are interested in your topic and want to stay in touch with you
- When to use regular email vs. direct messages on social media sites
- The easiest way to find a journalist’s email address
- The one assumption you should never make when you pitch, follow up and hear nothing
- The one question to ask if you follow up and they still aren’t interested–the answer to this just might get your publicity!
- 2 ways to follow up with journalists who already have covered you so you get two stories, not just one
- A quick review of the perfect pitch just to make sure you’re doing it correctly
Plus These Bonuses:
- Bonus: The PDF of “11 Things You Can Offer to Journalists & Bloggers When You Follow Up”
- The video replay to watch at your convenience
- The PowerPoint slides I used for the video, great for a quick refresher if you don’t to watch the video again.