Business owners, nonprofits, government agencies and others can reach thousands of people by apprearing on the local TV news. TV producer Shawne Duperon takes you into the TV newsroom, introduces you to the “Queen Bee” and explains how to hit the assignment editor’s hot buttons with your pitch.
How to Write Crisp, Compelling Letters to the Editor that Promote Your Product, Service or Favorite Cause
Letters to the editor rank as one of the fastest, easiest ways to catch the media’s attention and spread your message. You’ll learn six ways to publicize your products and services by writing letters.
How to Identify Story Ideas Within Your Company or Organization
If your attempts at media coverage have fallen flat, take a proactive approach by identifying interesting, compelling topics the media want to cover. Choose from a long list of ideas in this report.
The News Conference: When to Hold It and How to Do It Right
Few media events are as misunderstood as the news conference. Newsmakers love these staged events, but most media people hate them because they all walk away with the same story. Learn when to call a news conference, and how to stage it correctly.
How to be the Local Angle to National Stories
One of the best and easiest ways to get free publicity is to offer yourself as the local angle to national or international stories. Learn 13 ways to be the local angle, how to pitch ideas, how to work with the wire services.