The Publicity Hound’s Special Report #1
Damage Control: How to Keep the Media from Making a Mess of Your Story
Don’t do a media interview without reading this. It will help you stay out of trouble, especially when the news is bad and you’re tempted to say “no comment.”
You will learn:
- What do say when a reporter calls and you don’t know whether to comment
- How to avoid being misquoted
- How to deal with dense or belligerent reporters
- Tips for ensuring accuracy in a PR campaign
- Why you must prepare for the dreaded question
- Advice for TV interviews
- Clean-up tips if they make a mess of your story
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