This is a replay of a webinar presented on April 17, 2014
Guest Expert: BL Ochman, CEO of Maximum-Plus Workshops for Google Plus Success and a Google-certified GooglePlus Helpouts Coach
If you need to connect with influential people as part of your PR strategy, no other social media property will give you better traction and results than Google+. Its Communities are teeming with important business leaders, experts and people in your target audience.
As users abandon Facebook for Google+, they’re often confused about where to start, where to spend most of their time and how to make the best contacts. BL Ochman, a Google-certified coach who teaches Google+ strategy to big PR firms and entrepreneurs, will save you hours of time learning. She’ll show you step-by-step how to make Communities your most powerful networking tool so you’re confident and on your game when connecting with influential people.
Google already has already said in so many words that if you Google+, Google will ignore you. You can’t afford to take them up on their offer!
This webinar will be presented as a Google Hangout. If you’re unfamiliar with the technology, don’t worry. You do not currently have to be using Google+.
You will learn:
- Why Google+ communities are your ace in the hole for PR success
- The difference between Communities and Circles
- How to find Communities that are hungry for your tips and advice and other Communities that will make you smarter
- How to create a killer profile and use it to promote your expertise
- How to properly introduce yourself to each Community with fanfare instead of squandering this opportunity like most people do
- Why you must NOT pitch…and what to do instead to win people’s hearts
- The important 12 to 1 rule that will let others on Google+ know you’re a smart, savvy networker and a helpful, credible and approachable expert
- The etiquette of sharing and resharing content, one of the biggest compliments you can give someone on Google+
- How to determine fairly quickly if a Community you’ve joined is worth the time and effort so you don’t waste energy
- How to lead total strangers in Google+ Communities to your blog where you’re showcasing your best content
- Tips for starting your own branded Community and how to know when the time is right
- …and plenty of time for answering your questions
- A link that will include the video replay whether or not you attend live
- A cheat sheet showing you how to format your Google+ content so it’s readable
- A 5-minute video on how to create your Google+ Hovercard
- A 6-minute video on how to optimize your Google+ profile
- A 4-minute video on how to find and learn from great Google+ content
…and because hashtags are so important on Google+, we’re giving you the complete webinar and all the bonuses for “How to Use Hashtags: The New Search Tool” presented in November 2013. (This sells for $49.95.)