Format: This is a video replay of a live webinar from September 3, 2015
Your Presenter: Joan Stewart, The Publicity Hound
A good review is one of the most powerful incentives for people to buy your book or product. But you can’t rely on just one review. You need several. And if you’re an author, you’ll need dozens.
But how do you ask for a review without making it sound like you’re begging?
Publicity expert Joan Stewart, who reviews books and products in her blog and newsletter, will explain exactly how to pitch reviewers whose audiences are perfect candidates to buy what you have. She’ll even write five fill-in-the-blanks pitches for you, and you’ll be able to access them after the webinar.
“How to Ask for Book and Product Reviews from Bloggers, Journalists and Consumers” should be required viewing for anyone who plans to publish a book or wants to put a little zip on their existing book sales. Joan give you a ton of good, actionable tips. I’m a former journalist and I picked up a lot of good information. She even gives you some sample pitches that you can easily customize.
The program is a smart investment because it will help you save time and money. Mistakes or poor strategies waste a lot of both.
Yes, you can have your friends and family write you glowing, 5 Star reviews but will those really help you and your book? Let Joan turn you into a powerful book marketing machine.
Author of “Stuck on Yellow: Stop Stalling, Get Serious, and Unleash Your Productivity”
You will learn:
- 7 things you can offer bloggers and journalists to build a relationship with them BEFORE you ask for a review
- One thing you must have in place before you ask someone to review your product
- The first thing a blogger or journalist looks for in your pitch–if it isn’t there, sorry, no review
- A huge mistake authors and product developers make that screams “Don’t take me seriously. I’m only an amateur”
- A website where you can find a free list of hundreds of book reviewers, including some with email addresses and links
- The two most important things self-published authors must do before asking for a book review
- When you should pay for a book or product review and when you shouldn’t
- 5 awful things many books have that can prompt a bad review
- How to ask your social media friends, fans and followers for a review
- 3 big mistakes that send the message “This is a cookie cutter request that I’ve sent to dozens of other reviewers.”
- 5 more things you can offer to bloggers to encourage them to say “yes”
- A trick you can borrow from Home Depot and Kohl’s to solicit product reviews
- How to find and pitch the top reviewers on Amazon
- An easy way to get a review if people buy your product online–set this up just once and it runs on autopilot
- 3 other places you should be asking for reviews so you reach the maximum number of people possible
- How to say “thanks” for the review, even if it’s less than glowing
- How to use your reviews as sales tools online and offline
- What to do with bad reviews and why you should be grateful if you get them
Bonuses (you’ll get these as soon as you order):
- 5 fill-in-the-blank email pitches you can use when asking for reviews
- The video replay
- The slides, to use as a refresher