A decade ago it was perfectly OK to follow up seven times. Do that today, and you’re toast. There’s no one-size-fits-all answer but there are several methods for smart follow-ups that can be used depending on the circumstance, pitch, journalist or blogger
This webinar covers 61 hand picked publicity ideas from the last two years presented by none other than the Publicity Hound who will explainin the best ways to use them all! That’s how long it’s been since I presented my first webinar on “60 Ideas in 60 Minutes,” which Publicity Hounds loved.
Smart Publicity Hounds ALWAYS research their targeted media so well that their pitch makes it sounds as though they’ve known the journalist for years. In this webinar you will learn the best ways to research journalists, broadcasters and bloggers.
Questions You Can Expect Reporters to Ask During an Interview
Media interviews are a complicated game between you and reporters. Level the playing field by knowing the types of questions reporters typically ask and understanding which are innocent questions and which are designed to trick you.
Secrets for Building Your Celebrity Image
Learn the secrets of increasing your visibility and building celebrity status through the media, starting in your own community. Includes tips image, photos, branding, creating products, public speaking, writing, building a classy website and recycling your publicity.
How to Use Polls and Surveys That Brand You as an Expert
These are valuable publicity tools because they tip off reporters and bloggers to emerging trends, provide valuable research and include nuggets of information that can be excerpted and used as short items in newspapers and magazines.
The News Conference: When to Hold It and How to Do It Right
Few media events are as misunderstood as the news conference. Newsmakers love these staged events, but most media people hate them because they all walk away with the same story. Learn when to call a news conference, and how to stage it correctly.