It's not even December yet, and the sparks are already flying. In some ranks, it's no longer Christmas Eve. Now it's "Holiday Eve." Others don't send Christmas greetings. They send "holiday greetings." As for that tree...you guessed it. It's now a "holiday tree." On AM and FM radio stations and on TV talk shows, the debate is raging over … [Read more...]
Search Results for: Radio
Story ideas for the day-after-Thanksgiving shopping
Brick-and-mortar retailers refer to the day after Thanksgiving as Black Friday, the official start of the Christmas shopping season. Whatever you call it, you've got opportunities galore to tie your product or service to it. Think trends. Here are some ideas to get you started: ---Credit counselors should remind us about how credit card … [Read more...]
Share your experiences on Voice America Network
Several Publicity Hounds have asked my opinion on Voice America Network, the single largest producer of Internet talk radio programming in the world, with more than 100 hosts who broadcast over three branded networks (health, business and VoiceAmerica variety). One person in my mentor program was "offered" a $5,000 package to have his own … [Read more...]
Getting to know reporters will help you learn how to pitch reporters
When blogger Connie Bennett comes across an article on the dangers of sugar, she posts an item about it to her Sugar Shock! blog. She links to the article, then takes an extra little step that will generate publicity down the road. She emails the reporter who wrote the article and mentions that she linked to it. Connie, a member of … [Read more...]
Author misses a shot at book publicity
Norm Goldman, editor of SketchandTravel.com and Bookpleasures.com wrote to complain about authors who miss opportunities to promote themselves: "I just had an experience where an author, who conducts writing workshops, could not find the time (probably about less than an hour) to … [Read more...]
How to pitch story ideas to the media
Publicity Hounds in my mentoring program hear me harp repeatedly that they should never pitch a magazine unless they hold it in their hands, read it thoroughly and search for clues inside that will help them craft an irresistible pitch. So before Michelle Tennant of Wasabi Publicity, Inc. pitched an idea about her client, artist … [Read more...]
Piggyback off Media Charities
I never guarantee you'll get publicity by following my tips. But this tip falls into the category of an "almost guarantee." While watching the local FOX TV news recently, I saw a short news item about a group of first-graders at a Milwaukee elementary school. They were shown singing a song to the tune of "Old McDonald Had a Farm." But instead of … [Read more...]
Pitch the Religion News Service for publicity on religion, spirituality topics
If you have a story idea about values, religion, spirituality or philanthropy, consider pitching it to reporters at the Religion News Service, owned by Newhouse News Service. The news service has more than 100 secular clients, including The New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Chicago Tribune, U.S. News … [Read more...]
Pitch a stand-alone photo for quick publicity
Liz Morgan, my Jazzercise instructor, has been beaming all week because the local weekly newspaper printed a photo of her new Junior Jazzercise class for little girls. So which do you think has more credibility? That photograph? Or a quarter page ad that Liz could have bought if she had the budget to advertise? When I was on guest on Michael … [Read more...]
Wall Street Journal section lists Boomer trends
If you market to Baby Boomers, get your hands on a copy of the Monday, September 26, issue of The Wall Street Journal. It included a special section called "Encore: a Guide to Retirement Planning and Living." It's packed with trends, statistics and other helpful facts that you can use when pitching … [Read more...]
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