Generating publicity for a big event this fall or winter? Don't put so much thought and effort into getting a big two-page spread---complete with photos, maps and a schedule of events---in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don't forget about securing a spot on event calendars. … [Read more...]
Search Results for: Radio
Book promotion: 50 ideas for under $50
Book publicist Penny Sansevieri, never lacking for a creative ideas, wants authors to start promoting their books even if they're on a shoestring budget. She has 50 ideas for under $50. They include: Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95. Head on over to [Read more...]
Need publicity for a charity? Former WSJ reporter offers tips
If your charitable organization or nonprofit needs publicity, stop trying to convince the media how "newsworthy" you are. Instead, give media outlets what they want. That's great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who is host and executive producer of [Read more...]
Press releases just got easier thanks to this free tutorial
Writing press releases isn't easy. If you think I'm wrong, take this little quiz. Answer true or false to the following statements: I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. I … [Read more...]
Oprah needs gift ideas for magazines and “Oprah’s Favorite Things”
At the end of each year, the Queen of Daytime TV Talk Shows makes a list of things she likes, then features them on her show in December. They're known to her fans simply as "Oprah's Favorite Things." Last year, they included an Apple iPod, croissants from William-Sonoma, a Burberry coat and purse, a … [Read more...]
Feng shui instructor needs ideas on how to use controversy for publicity
Debra Blackmon of Bakersfield, California writes: "This morning, a popular local radio host blasted the inclusion of Feng Shui workshops at our local community center this summer. "The reason? Feng Shui is a religion and non-Christian and shouldn't be taught at the community forum. I'm the instructor of the workshop (and a Christian). I want to … [Read more...]
How to promote a book’s second edition
Rob Grede of Wauwatosa, Wisconsin writes: The Second Edition of "Naked Marketing--The Bare Essentials" is hot off the presses. Back in 1997, when Prentice Hall first published the book, it became a bestseller. It is still used by universities and advertising agencies as a basic primer on marketing and promotion. But Prentice Hall is out of … [Read more...]
Archiving news clips: How do you manage this?
Publicist Kathi Petersen of Asheville North Carolina writes: "I am wondering how other publicists archive their news clippings. I am surrounded by newspapers and magazines that I cannot bear to toss, though the professional organizer I hired questions the importance of keeping one’s news clips. "I insisted to her that showing a prospective client … [Read more...]
Pay-for-placement fees: Make sure you know what they include
Whenever I talk to someone who owns a pay-for-placement PR firm and the topic turns to their fees, they're suddenly tongue-tied. That's because the fees are hefty, like $1,500 or more to get a story placed in a business journal---something that isn't that hard to do yourself, even for inexperienced Publicity Hounds, if you just do just a little … [Read more...]
How to write a bio: Make it compelling, fun and personal
Lots of Publicity Hounds spend far too much time crafting the perfect pitch and ignoring a marketing tool that can get them in front of journalists: their bio. At Publishers Marketing Association University in Washington, D.C., last week, I cringed when I heard national correspondent [Read more...]
- « Previous Page
- 1
- …
- 21
- 22
- 23
- 24
- 25
- …
- 31
- Next Page »