Now is the time to start pitching if you're hoping to convince journalists to feature your consumer product or service in holiday gift coverage. Gift guides appear in many forms: ---As special sections in newspapers, like holiday gift guides printed by USA … [Read more...]
Search Results for: Radio
Unusual weather a perfect chance to pitch weather stories
Flooding in the Midwest. Wild fires in California. Snow in the Northwest. Scorching heat on the East Coast. And it's still only spring. This is the time to pitch weather stories. If you sell or give away a product or service to help people cope with the weather, let the media know. They're hungry for any tie-in. Several years ago, after terrible … [Read more...]
Create video for your chamber of commerce, local media
If you're a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don't even think about dropping out. Because you're a smart Publicity Hound, you have an opportunity right at your … [Read more...]
NPR Books Watch Contest goal: Get more authors on NPR
When National Public Radio interviews an author, it's almost a ticket to the top of the Amazon.com lists. But the way book publicist Yen Cheong calculates it, the … [Read more...]
Write better blog posts and never run out of content
If I had to choose only one strategy that would help Publicity Hounds pull more traffic to their websites, establish themselves as experts, build a loyal following and sell more products and services, I'd choose blogging---without hesitation. This blog is on track to pull in more than 20,000 unique visitors this month alone. Not all of them are … [Read more...]
Know journalists who Twitter? Add them to this wiki
Everybody, it seems, is Twittering these days. And for good reason. You can follow your friends who are Twittering, use Twitter numerous ways in your business (more about this in a minute), and even search for other Twitterers using specific keywords. Last week, Publicity Hound Harry … [Read more...]
‘The Takeaway’ competes with ‘Morning Edition’ on NPR
Publicity Hounds, you have a new program on National Public Radio to add to your publicity toolbox. It's called "The Takeaway," a rival to "The Morning Edition." It's a chatty, less-formal, more interactive program that launched yesterday on PBS in New York, Boston, Baltimore and several … [Read more...]
Nashville Opera sponsors ‘Put Me on a Billboard’ Contest
Are you a business or organization celebrating a big anniversary soon?
Or how about just a Publicity Hound who wouldn't mind being a celebrity in your own town? This idea is great for both.
This year, the Nashville Opera is sponsoring a "Put Me on a Billboard Contest" to raise funds and awareness for a new opera house. Earlier … [Read more...]
National mag wants Wisconsin expert on small biz retailers
A writer for a national magazine is looking for experts in Wisconsin who she can interview for advice on how small businesses can enter the world of retailing. She called my good friend Tom Beug of The Summit Group in Milwaukee yesterday, and he emailed me asking if I know anybody. … [Read more...]
Spanish-language newspapers buck industry’s dismal trend
While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar.
The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper---in any … [Read more...]
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